It is quite surprising to see how many businesses are online but do not know how to operate effectively online. If you were to take a look at most businesses websites and social media accounts, you would find that the majority of them are dated and have no engagement going on at all. Businesses have websites that are stale, and their social media accounts have not been updated for months or even years and they never attempted to engage with people. It makes you wonder how they can stay in business, if they are even still in business.
Online appearances as those described are business killers. If your business’s website looks out of date or abandoned, people will look elsewhere for a business website that looks more appealing and sparks their interest. People looking for products and services have to be appealed to immediately, the attention spans of most people these days only last a few seconds. I’m not sure of an accurate percentage, but I can confidently say that many businesses never grow because their online presence lacks quality and engaging factors.
Having a business that can stand out online, by attracting its desired audience, is key to success in today’s business environment. Many customers do research of businesses online, and make purchases online, so it is crucial that your business is positioned to standout and gain significantly from being online.
You may be wondering how can you do this for your business. You are not tech savvy and you don’t really understand how to operate an online business presence, let alone an online business. Your belief was that having a website and social media accounts were enough, people would just find you and do business with you.
Having a website and social media accounts are a start, but I am going to show you how you properly use a few tools as leverage to gain more business from being online.
Your business’s website is it’s most important piece of real estate online. Your website is where people come to learn about your business, in order to see if they actually want to do business with you. If you are not capturing their attention immediately and leading them to becoming a customer, your website is not doing its job.
You must have a website that speaks directly to your business’s target audience. You must illustrate you know their problems, and be able to effectively communicate that you can provide the solutions that will make their lives easier.
The most effective ways of communicating this point is through great content. The words that you place on your website have to be very effective, they must tell a story of your business’s experience in helping people. The connection that you create with people will only be developed by appealing to their emotions, demonstrating that your business can alleviate their issues.
There are other pieces of content that your website must have, in order to keep people engaged with it. Interaction is your goal, so you need videos, testimonials, ebooks, and audio. These are interactive ways to show off your expertise, actively working towards creating leads for your business. Your website is your sales engine, so every piece of content on it has to work together to achieve consistent sells.
Engaged Social Media
Just posting up some generic information on your social media platforms, and hoping for some engagement is not an effective plan. You don’t even have a social media strategy outlined. Every action you put forward must be directed by an intended goal to be accomplished.
The #1 reason businesses get no results on social media, is because they do not understand how to use social media. Just posting random information about your business is not effective. Your business must actually share value on its social media pages. Therefore, you must know what you are doing so that you are not just wasting time when seeking to utilize social media for your business.
The key with social media, is knowing how your target audience uses it for communication.
What information are they sharing?
What are the topics of their conversations?
When this information is known, you can begin to effectively structure your own social media post, writing them in a way to entice people to engage and create conversations.
You must understanding hash tags. They are used to categorize conversations, Hashtags allow people to search for conversations that they want to be a part of, giving them the chance to add their own input. Hashtags also easily allow people to share other’s information, since they use hashtags to locate information they like, or are interested in at the moment.
As a business, it is important to share other’s information, and not just your own information. Social media does actually follow the law of reciprocity. You promote others and they will promote you. Using social media strategically will greatly help to elevate your business as an authority amongst those who continue to use social media in the wrong way.
Automation is your business’s ability to drive people through your sales funnel, without you having to be actively involved in every step of the process. This is an area of operations many businesses do not properly understand, or they don’t even know about automated systems.
Automation is the key to having a successful online business. People are always browsing online at various hours of the day and night worldwide. You can’t physically sit Online 24 hours of the day, everyday, to respond to every time someone interacts with your content, or decides to make a purchase. Automated systems have to be in place to take care of those matters. If they aren’t, your online business is missing out on a lot of leads and sells.
Hopefully your business is currently operating with automated systems in place that makes your online business operate as an actual business. If not, you must implement it into your online operations immediately.
Automation is your biggest asset when it comes to being online. Every piece of content that you create, and every interaction that you participate in, should be funneled into your automated systems. Your social media accounts should direct people to your website, so that your website can do its job to produce sells. This means there is an automated process that moves people along to the desired outcome. Your content has to do well in selling your business’s expertise. You should have call to actions in place that motivate readers to become customers of your business. You don’t want to oversell, but you do want to give people every possible opportunity to become a customer of your business.
A broken automated system is terrible for an online business. Broken systems mean that you are not effectively converting people into customers. You are negating your business’s ability to sell online, because you are not guiding people towards taking a specific action.
Your business’s success in today’s business world is dependent on having a great online presence. This means having an interactive website, engaging social media and having systems in place that lead to actual business being done online. Having these three criteria in place will lead to a business that successfully performs online.
The internet provides too many that shouldn’t be missed out on. The people who understand this are making lots of money from doing business online.
How can you reach out to a large audience?
Because being online potentially puts you in front of billions of people. As a business that sells products, you need that type of exposure. Selling product to thousands, possibly millions of people, is what you desperately want. As a service based business, the tiniest fraction of a billion can transform your business tremendously. If you want exponential results from being online, get your online presence in order.